Technology is used in advertisement in many ways, but they follow a particular triangle to be able to keep people engaged in their advertisement. Depending on the item they are wanting to sell or advertise they will use either pathos, ethos or logos in their advertisement. Pathos is working to connect to the emotional side of the people that are viewing the ad, so they may use pathos in a food advertisement. Logos is the logical side of an advertisement, so this would be the facts that are included in a car advertisement. Ethos is the ethical side of an advertisement, so this would be when an item is recommended by a professional to use it. The written aspect of an advertisement is called "rhetoric which is the art of persuasion" (Lawrence, 2022, p. 12). Every advertisement has rhetoric because the creators are looking to persuade their audience.
This image describes how pathos, ethos, and logos come together to make a triangle that was created by Aristotle (Cruthers, 2021).
Whenever people look at an advertisement they will look at every detail about the item before they choose to get that item. People will compare every detail of the advertisements so they know that they are making the best choice. One example that comes to mind for me is when you are looking at advertisements for a car. They will be comparing all the different models for the car, so they know they are getting the best deal for what they are paying for. Car companies have to make there advertisements very appealing, and they will magnify the parts of the car that they feel like will cause people to want to buy it.
This video shows how Toyota chose to advertise their 2024 Toyota Supra. They used pathos and logos throughout this video to show off the aspects of that vehicle (Toyota USA, 2024).
This topic is not the only aspect that explains rhetoric, but it is a good way to understand why someone chooses to add certain aspects of an advertisement. The creators are thinking about the "audience" that they are trying to reach through the advertisement (Lawrence, 2022, p. 12). Advertisements can be used in many different environments including the classroom. People just have create to keep their intended audience engaged. This is something to think about the next time you are wanting to come up with a new way to engage students in the classroom.
Reference list
Cruthers, A. (2021). The rhetorical triangle: ethos, pathos and logos. Pressbooks. https://kpu.pressbooks.pub/businesswriting/chapter/the-rhetorical-triangle-ethos-pathos-and-logos/
Toyota USA. (2024, May 29). Top reasons why you should buy a 2024 GR Supra | Toyota. Youtube. https://www.youtube.com/watch?v=ZsegjJaBXRY&list=PLsOvRYzJPCwW4GnyxhDXl2yrh4fBmo_uN&index=4
Lawrence, D. (2022). Digital writing: a guide to writing for social media and the web. Broadview press.
I was fascinated to read your take on the use of technology for advertisements. Lawrence (2022) states, "Advertisements and marketing carry moral messages within them, like sets of instructions for what we should value" (p. 12). Truly, it is mindboggling to think about the amount of time, finances, and energy that companies pour into advertisements to make us consumers believe that we must purchase the product that is being promoted. Outside of advertisements for us to be consumers of products, advertisements can also be used to persuade us to think and vote a certain way. When politicians use advertisements to influence voters, education can be impacted. One article of research by Knight-Abowitz & Stitzlein (2022) recalls "As a fiscal conservative, Walker's message relates to his push to make education less expensive (particularly as it relates to funding for government-sponsored public schools and teacher salaries) and tightly link public education's outcomes with economic gains for all of Wisconsin's citizens." I think there is importance in bringing awareness that advertisements are here to stay from influencing us on purchases to votes. Technology helps advertisements reach more people in quicker time. Awareness and education can help us be more conscious buyers and voters.
References Knight-Abowitz K. & Stitzlein S. (2022). Rhetoric and purposes of public education: Building discourse for shared responsibility. Discourse: Studies in the Cultural Politics of Education, 43(4). https://doi.org/10.1080/01596306.2020.1850424 Lawrence, D. (2022). Digital writing: A guide to writing for social media and the web. Broadview Press.
I enjoyed reading your post, and I think you did a great job of explaining how ethos, logos, and pathos are used in advertisements. I have never connected the purpose of advertisements to the use of ethos, logos, and pathos before, so this was very eye opening for me. The use of this rhetoric in advertisement is a great example for students to see how ethos, logos, and pathos are used in everyday life and included in digital writing. Our students must also take into account who they are writing to when digitally writing. Lawrence stated that "a primary concept from the study of rhetoric that you should become adept at thinking about is audience" (Lawrence, 2022, p.30). It is very important for companies and people to understand that their online audience may be larger and more diverse than simply the people around them. Encouraging students to begin using ethos, logos, and pathos in regard to different audiences will allow them to be successful in digital writing. This will also assist them in conversational skills and academic work by thinking of writing to their audience.
Reference Lawrence, D. (2022). Digital writing: A guide to writing for social media and the Web. [eBook edition] Ontario, Canada: Broadview Press
Social media has had many different changes, but it has always been something for people to share photos or videos with their friends and families. There are many different types of social media and it can be used in different ways. One way is to incorporate digital media visually but it also can be incorporated as a video also. In the infographic linked below you will see different examples of social media and when it was created. Social Media Timeline by Ally Rogers Social media can be used in many ways and this includes personal and professional ways. Most all social media accounts are used in a person way, but all social media accounts have a purpose. Lawrence states that "visual rhetoric, then, is the study of how visual forms of communication can be persuasive" (Lawrence, 2022, p. 103). An example of this could be someone trying to get likes on their posts. This could also be someone trying to get people to stay engaged in their video or their post. Social m...
Educators are always looking for ways to engage their students in their lessons and technology is going to be the way to increase the engagement for their students. Technology is something that most students have grown up on, so including this in the classroom will increase their interest in what they are learning. If the students are interested in what they are learning then they will be engaged in whatever activity you have chosen for them to complete using technology. Using technology is a way to allow your students to have "student agency" (Merrill J. & Merrill K., 2025 p. 25). This allows students to have control and to be creativity in the activity they are working on. The image above is a creation of mine from Adobe Express which is one of the websites that is mentioned by Joe and Kristin Merrill in their book. This assignment I created as an introduction assignment describing the creator of the image. This assignment could also be used to describe a character or ...
I was fascinated to read your take on the use of technology for advertisements. Lawrence (2022) states, "Advertisements and marketing carry moral messages within them, like sets of instructions for what we should value" (p. 12). Truly, it is mindboggling to think about the amount of time, finances, and energy that companies pour into advertisements to make us consumers believe that we must purchase the product that is being promoted. Outside of advertisements for us to be consumers of products, advertisements can also be used to persuade us to think and vote a certain way. When politicians use advertisements to influence voters, education can be impacted. One article of research by Knight-Abowitz & Stitzlein (2022) recalls "As a fiscal conservative, Walker's message relates to his push to make education less expensive (particularly as it relates to funding for government-sponsored public schools and teacher salaries) and tightly link public education's outcomes with economic gains for all of Wisconsin's citizens." I think there is importance in bringing awareness that advertisements are here to stay from influencing us on purchases to votes. Technology helps advertisements reach more people in quicker time. Awareness and education can help us be more conscious buyers and voters.
ReplyDeleteReferences
Knight-Abowitz K. & Stitzlein S. (2022). Rhetoric and purposes of public education: Building discourse for shared responsibility. Discourse: Studies in the Cultural Politics of Education, 43(4). https://doi.org/10.1080/01596306.2020.1850424
Lawrence, D. (2022). Digital writing: A guide to writing for social media and the web. Broadview Press.
I enjoyed reading your post, and I think you did a great job of explaining how ethos, logos, and pathos are used in advertisements. I have never connected the purpose of advertisements to the use of ethos, logos, and pathos before, so this was very eye opening for me. The use of this rhetoric in advertisement is a great example for students to see how ethos, logos, and pathos are used in everyday life and included in digital writing. Our students must also take into account who they are writing to when digitally writing. Lawrence stated that "a primary concept from the study of rhetoric that you should become adept at thinking about is audience" (Lawrence, 2022, p.30). It is very important for companies and people to understand that their online audience may be larger and more diverse than simply the people around them. Encouraging students to begin using ethos, logos, and pathos in regard to different audiences will allow them to be successful in digital writing. This will also assist them in conversational skills and academic work by thinking of writing to their audience.
ReplyDeleteReference
Lawrence, D. (2022). Digital writing: A guide to writing for social media and the Web. [eBook edition] Ontario, Canada: Broadview Press